Trace is the founder of Aussie Travel Gal, a fast-growing travel media brand partnering with major tourism operators, cruise lines and hotel groups to showcase value-rich, confidence-building travel experiences to inspire more people to travel. Her work brings together destination storytelling, brand collaboration and community to inspire women to live bigger and bolder lives.

After decades in the 9–5 world, Trace reached a turning point, she didn’t just want a career, she wanted freedom. What began as sharing her own travels online has become a pathway to reinvention, and she is now building a full-time business from her personal brand, expanding into speaking and curated experiences that support women on their journey to freedom, growth and self-belief.

Her mission is to show women that reinvention after 50 is not only possible, but powerful. Trace teaches from lived experience, helping women build visibility, create income from their story and skills, and design a lifestyle that offers flexibility, purpose and adventure.

Trace champions possibility, empowering women to step into a self-directed life that feels energising, connected and deeply aligned.